MAC Tabloid Beauty
Introducing MAC Tabloid Beauty. Available in the MAC permanent collection. North America February 25, 2010 at all MAC locations, 1.800.588.0070 and www.maccosmetics.com International March 2010 at all MAC locations.

PRO LONGWEAR LUSTRE LIPCOLOUR
Non-transfer fixed, with no feathering for a full 8 hour day! Jazz-Y-Razz Dirty plum with pearl Lishious Soft peach with gold pearl Night Rose Rich plum with gold pearl Boss Brown Chocolate bronze with pearl Betwixt Rich copper-red with pearl Sappho Fine wine Suggested Retail Price $21.00 U.S./$25.00 CDN
PRO LONGWEAR LIPCOLOUR
Non-transfer fixed, with no feathering for a full 8 hour day! Clingpeach Shimmering peach Commitment Rich reddened-brown Durashell Soft pink with gold pearl For Keeps Rose-plum with iridescence Lasting Lust Smouldering red Loyal Warm beige-brown Passion Preserved Subdued brick red Perennial Rose Dusty pink with gold pearl Stuck on You Berry-red with gold pearl Unchanging Soft, neutral lilac-pink Suggested Retail Price $21.00 U.S./$25.00 CDN
PLUSH LASH MASCARA
112% increase in fullness, 125% increase in curl! Plushblack True black Brownette Chocolate brown Suggested Retail Price $13.00 U.S./$15.50 CDN
PENULTIMATE EYE LINER
Extremely long-wearing – 12 hours! Rapidblack True black Suggested Retail Price $16.50 U.S./$20.00 CDN
PREP + PRIME LINE FILLER
Improves firmness, visible lifting, visibly diminishes lines in eight weeks! Suggested Retail Price $19.50 U.S./$23.50 CDN
PREP + PRIME SKIN REFINED ZONE
Immediately reduces the appearance of visible pores over time, reduces clogged pores by 25%, shrinking the appearance of pore size by almost two-thirds! 26% improvement in smoothness and skintone, 24% reduction in sebum, 32% reduction in the appearance of pore size! Suggested Retail Price $19.50 U.S./$23.50 CDN
It's no secret, the tabloids have taken over! More often than not, though when we read the fantastical claims made in tabloids, they turn out to be true. Well, MAC is following the trend – they're putting their money where their mouth is with their new Tabloid Beauty collection!
Anyone can make a claim, but not everyone can back it up. These products are a collection of MAC faves, each with claims that they've clinically tested and proven. And each claim is displayed proudly on each package:

